ABOUT
Wallace Gilroy Research is a specialist research company, led by Dr Pip Gilroy and Rachel Wallace, focused on supporting universities and colleges to maintain institutional advantage through understanding the student voice and robust competitive analysis.
Between us, we have over 25 years of experience in educational-focused research, policy and business development within the higher and further education sector and understand the sensitivity of working within a wider community but operating a competitive business model. We aim to understand what today’s students want through evidence-based research and support institutions to be truly student-centric.
WHAT WE OFFER:
Wallace Gilroy Research provides evaluation and research insights that capture student opinions through creative engagement. We can help you strategically connect with current and prospective students to enhance your services and recruitment efforts through a widening participation and fair access lens.
Our expertise in higher and further education competitor benchmarking combines sector knowledge with evidence-based data to help you navigate market conditions, positioning in emerging markets, and respond to new disruptors.
WHY US? We aim to draw the gold out, adding our experience into the mix at the same time. We have extensive experience in conducting qualitative and quantitative research for a wide cross-section of leading educational organisations including UCAS, QAA, DfE and Ecctis, as well as extensive project management expertise. Our work with institutions like Leeds Beckett University, the University of Bristol and Royal Agricultural University has identified trends and opportunities, enabling competitiveness and sustainability.
"Rachel and Pip’s in depth knowledge of higher education with a clear understanding of executive board buy in really stood out. They could drill down succinctly to the key information they needed to address the brief and develop bespoke insight to support stakeholder engagement and strategic planning. From the outset, Rachel and Pip very much grasped the values and culture of the university and their services absolutely delivered value for money."
Claire Matthews
Director Outreach, Recruitment & Admissions
The University of Greenwich
"Excellent! Professional, clear, timely and relevant. The engagement with Wallace Gilroy Research helped us better define our USP, target audience and therefore our messaging and strategy. We would definitely recommend WG as an experienced and scientific based consultant providing unique insights."
Ben Rawlence
CEO
Black Mountains College
"An extremely positive experience, the consultant proving to be insightful and strongly focused on our needs. The resulting report is a key reference point for the agency’s on-going work in developing subscriber services. We would be delighted to work with them again in the future."
Quality Assurance Agency for Higher Education, UK (QAA)
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