In today’s competitive educational landscape, understanding your students and knowing your competitors is the key to staying ahead. At Wallace Gilroy Research, we empower universities and colleges to make informed decisions through strategic market analysis and insightful student feedback. Let us help you shape your institution's future with our specialised services designed to maximise your recruitment, retention and widening participation.
Fee Setting Analysis
Competitor fee analysis is critical to developing a pricing strategy that sets your institution apart in attracting the right students. Even subtle adjustments can greatly influence an institution’s market position.
Our Tuition Fee Setting Analysis will support your institution in understanding your competitors, providing evidence-based data on fees pricing sensitivity, competitor diversification, and the impact of new disruptors.
We will provide you with actionable insights for your institution, with a set of recommendations on whether fees should increase or decrease and laying the groundwork for mid to long-term strategies, aligning with your university;s policies, objectives and business strategy.
Tailored Focus Groups
Our focus group service delves into student and staff perspectives, offering valuable insights to drive strategic decisions. We handle every step: organising and running focus groups, targeting the right students, liaising with key teams, and uncovering vital insights.
Our aim is to "find the gold" in student feedback and transform it into meaningful narratives. We can perform all work considering a widening participation perspective, aiding your institution's access and participation goals.
Our qualitative research identifies what appeals to students and areas for improvement, providing evidence-based clarity on student well-being, their role as consumers, and their empowerment through the student voice.
Key Areas of Focus:
Evaluating Your Student Market: Understand and engage your student landscape more effectively.
Bringing the Student Voice into Your Branding: Shape your institution's messaging with authentic student feedback.
Empowering Students, Empowering the University: Listening to students empowers them and enhances your university's reputation and impact.
Tailoring website copy for prospective students
At Wallace Gilroy Research, we recognise the power of a student-centred website and understand that a compelling online presence isn’t just about aesthetics; it’s about creating an experience that resonates with students and sets your institution apart in a competitive market.
We offer a comprehensive content editing service to ensure that your website effectively communicates your message to prospective students and helps you to open up to other potential student markets. We can help craft persuasive content that speaks to students’ aspirations, goals, and values, motivating them to take the next step in their educational journey. We will highlight the key strengths of your institution, making sure every word works toward one goal - encouraging more applications.
Bespoke Research
If what you need sits outside the scope of our offering, feel free to get in touch to discuss. We have worked on numerous bespoke projects and research including HE market intelligence, course portfolio development, international and subject market trends, widening participation and access and participation plans and policy development.
Please feel free to get in touch to discuss further.
"Rachel and Pip’s in depth knowledge of higher education with a clear understanding of executive board buy in really stood out. They could drill down succinctly to the key information they needed to address the brief and develop bespoke insight to support stakeholder engagement and strategic planning. From the outset, Rachel and Pip very much grasped the values and culture of the university and their services absolutely delivered value for money."
Claire Matthews
Director Outreach, Recruitment & Admissions
The University of Greenwich
"Excellent! Professional, clear, timely and relevant. The engagement with Wallace Gilroy Research helped us better define our USP, target audience and therefore our messaging and strategy. We would definitely recommend WG as an experienced and scientific based consultant providing unique insights."
Ben Rawlence
CEO
Black Mountains College
"An extremely positive experience, the consultant proving to be insightful and strongly focused on our needs. The resulting report is a key reference point for the agency’s on-going work in developing subscriber services. We would be delighted to work with them again in the future."
Quality Assurance Agency for Higher Education, UK (QAA)
© Copyright 2026 | Privacy Policy
