Dr Pip Gilroy and Rachel Wallace, as partners of Wallace Gilroy Research, have over 25 years’ of experience in educational-focused research, policy and business development within the higher and further education sector, working with over 20 HE providers and hundreds of students.

We have worked with clients across the sector on competitor reviews, market value propositions and process-driven improvements. We are experts in market research, evaluation and higher education policy with an in-depth understanding of the complexity of this environment.


About Pip

Pip has worked in the field of higher education for over 25 years, liaising closely with schools, colleges, policymakers, governmental bodies and universities. Her particular fields of specialism include HE policy context, widening participation, fair admissions, the student experience, student learning and the student voice.

As Head of the Policy and Research Team at UCAS, Pip was responsible for many educational projects and surveys of national prominence covering a range of research areas including equity in vocational qualifications, gender differences in STEM subjects, fairness in HE admissions and accuracy of predicted grades.

As an advisor in the Supporting Professionalism in Admissions (SPA) Team, Pip developed good practice case studies focusing on university admissions, including the admissions lifecycle, supporting students from a care background and the use of contextual information in decision-making. Pip has more recently supported universities to write their access and participation plans.

She graduated from Lancaster University with a doctorate in Educational Research, publishing her thesis on contemporary issues surrounding university admissions and co-authored an article with the University of Bristol 'Students as co-authors of an academic development service' in the peer-reviewed journal ‘The New Review of Academic Leadership’ (July 2020).

Pip is currently employed by the University of Bristol as a Project Manager.

About Rachel

Rachel is a commercially focused professional with extensive experience in the education and charitable sectors, helping organisations to leverage market intelligence to gain business opportunities and competitive advantage.

Rachel has worked on multiple high-profile and influential governmental contracts for services to young people including securing substantial funds from the Higher Funding Council for England (HEFCE) to research potential government-led ‘shared services’ such as part-time admissions as well as working with the UK Department of Education to heighten awareness of new student finance packages.

In her role as Head of Education Sales at UCAS, Rachel collaborated with over 150 UK universities to enhance their student recruitment by providing expertise in commercial targeting and data analysis. Rachel also served as Head of Business Strategy and Development at the Quality Assurance Agency for Higher Education (QAA), where Rachel engaged with a global clientele to identify and develop business quality assurance opportunities.

Rachel has undertaken transformational consultancy projects for organisations such as the University of Birmingham, Blackpool and the Fylde College and the University of Greenwich supporting with market positioning, portfolio analysis and CMA compliance. Most recently Rachel has supported the membership body Landscape Institute on their digital transformation project supporting with actionable business strategies that will drive growth and improve organisational performance.

"Rachel and Pip’s in depth knowledge of higher education with a clear understanding of executive board buy in really stood out. They could drill down succinctly to the key information they needed to address the brief and develop bespoke insight to support stakeholder engagement and strategic planning. From the outset, Rachel and Pip very much grasped the values and culture of the university and their services absolutely delivered value for money."

Claire Matthews
Director Outreach, Recruitment & Admissions
The University of Greenwich

"Excellent! Professional, clear, timely and relevant. The engagement with Wallace Gilroy Research helped us better define our USP, target audience and therefore our messaging and strategy. We would definitely recommend WG as an experienced and scientific based consultant providing unique insights."

Ben Rawlence
CEO
Black Mountains College

"An extremely positive experience, the consultant proving to be insightful and strongly focused on our needs. The resulting report is a key reference point for the agency’s on-going work in developing subscriber services. We would be delighted to work with them again in the future."

Quality Assurance Agency for Higher Education, UK (QAA)

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